Company: Gameday Couture (GC + SOHO Brands)
Division: ShopTheSoho (Ecommerce Division)
Reports To: Creative Director / Head of Photography
Location: Dallas, TX (4 days in office, 1 day WFH)
Overview
This is not a traditional “artsy” design role. This is ecommerce production design at scale.
As our E-Commerce Graphic Designer, you’ll create, adapt, and manage hundreds of digital assets that power our ecommerce ecosystem—across product imagery, paid ads, email marketing, social campaigns, and on-site experiences. The focus is on speed, efficiency, and consistency, not just creativity.
You’ll use AI-driven design tools (Chat GPT,Midjourney, Figma AI, Runway, Photoshop automation scripts) alongside traditional platforms (Photoshop, Illustrator, Canva, Figma) to streamline workflows and scale output.
This is a role for someone who:
Loves designing at volume (batch resizing, repurposing, and systematizing).
Thrives in fast-paced ecommerce environments with constant new campaigns.
Stays curious and is always testing new tools, trends, and workflows to sharpen their process.
Cares deeply about brand consistency while also optimizing assets for engagement and conversion.
Core Responsibilities
Ad Creative Development
Design ad-ready graphics for Meta, TikTok, Pinterest, and emerging channels.
Repurpose creative into multiple variations, sizes, and testing formats (A/B ads, placements, vertical/horizontal ratios).
Automate resizing, background swaps, and mockup production wherever possible.
Use AI and creative trend monitoring to generate new ad concepts quickly.
Benchmark against competitors using the Facebook Ad Library and similar resources.
Email & On-Site Design
Build branded email graphics directly in Klaviyo (training provided).
Create modular templates that speed up campaign deployment.
Design desktop and mobile homepage hero banners, promotional graphics, and seasonal campaign elements.
Ensure every asset is formatted properly for speed, clarity, and brand consistency.
Collaborate with email/SMS marketing roles on A/B testing of creative to optimize CTR and conversions.
Product Image Production
Retouch ecommerce photography (basic cleanups, skin/garment corrections, and advanced color adjustments).
Run Photoshop batch processes, plugins, and scripts to scale repetitive tasks.
Create PSD templates and master files for ongoing product image drops.
Ensure file naming, sizing, and optimization standards are followed for Shopify/web upload.
Manage large asset libraries in Dropbox with consistent naming conventions for fast team retrieval.
Marketing Image Creation
Build multi-team graphics, lifestyle collages, and marketing visuals for campaigns.
Ensure art placements (licensed team graphics, logos, etc.) are consistently and accurately applied to product images.
Use automation/AI tools to generate production-ready mockups for large product drops.
Optimize assets for channel-specific performance (email vs. web vs. paid ad).
Systemized Design & Collateral
Help establish a design system for the ecommerce division: templates, typography rules, sizing standards, and brand consistency guidelines.
Develop an asset production workflow that balances speed with quality.
Support occasional packaging design (mailer bags, inserts, box graphics) to extend the brand experience.
Create event collateral (posters, signage) when needed, applying the same ecommerce-first design approach.
What Success Looks Like
High Output at Scale: Dozens to hundreds of assets created weekly, with repurposing and resizing built into your workflow.
Zero Bottlenecks: Design processes are automated, systemized, and repeatable.
Brand Consistency: Every single asset looks and feels like Gameday Couture + SOHO.
Performance-Driven Design: Assets are not just visually strong but tested, optimized, and tied to KPIs.
Continuous Improvement: New AI tools, shortcuts, or processes are introduced and adopted by the team.
Tools You’ll Use Daily
Adobe Creative Suite: Photoshop, Illustrator, InDesign
Canva & Figma: for speed, templates, and collaborative production
Video: Premiere Pro, CapCut (short-form ad editing)
AI & Automation: Firefly, Midjourney, Runway, Figma AI, Photoshop scripts/plugins
Workflow & File Management: Airtable (asset tracking), Klaviyo (email design), Slack, Dropbox
Skills & Competencies We Value
Design Fundamentals: Strong eye for layout, typography, and visual hierarchy.
Production Speed: Ability to take one design and scale it into 20+ formats quickly and accurately.
Photo Editing: Retouching, recoloring, and preparing product images for ecommerce.
AI Fluency: Comfortable testing and integrating new AI/automation tools into the design process.
System Building: Experience creating templates, style guides, and asset libraries.
Attention to Detail: Pixel-perfect execution across channels.
Time Management: Juggling multiple campaigns and deadlines without sacrificing quality.
Collaboration: Clear communication with marketing, email, and creative teams.
Growth Mindset: Curiosity to learn new techniques, tools, and processes.
KPIs & Measurement
Asset Throughput: % of assets delivered on time vs. requested.
Brand Consistency: Internal score across channels.
Ad/Email Performance: Engagement (CTR, conversions) tied to design quality.
Workflow Efficiency: Documented improvements in speed, automation, and reduced manual edits.
